SCA promotes Melissa Henville and Emma Fry to sales leadership roles

Southern Cross Austereo (SCA) Perth has elevated Melissa Henville and Emma Fry within its sales leadership team.

Henville has been promoted to Head of Direct, following a successful 12-month period covering the Agency GSM role. Known for her strategic thinking, high energy, and people-first leadership style, Henville has played a key role in driving commercial success and team culture at SCA Perth.

Fry has returned to SCA following maternity leave and has been promoted to Head of Agency, having previously held the role of Agency GSM. Fry’s promotion reflects her deep expertise, strong agency relationships, and reputation as a trusted leader in the Perth media landscape.

“Melissa and Emma are both exceptional leaders who bring energy, expertise, and vision to their new roles. Their promotions are a testament to the impact they’ve made, and I’m excited to see them shape the future of our sales team while continuing to deliver outstanding results for our clients and partners,” said Megan Tuckey, Head of Commercial WA.

Both appointments are effective immediately.