Royal Life Saving WA revives ‘Mermates’ campaign via 303 MullenLowe and Clockwork Films
December 13 2024, 8:13 am | | No Comments
Royal Life Saving WA has relaunched its ‘Mermates’ platform with a refreshed campaign targeting a new generation of water-goers, created in collaboration with 303 MullenLowe and Mediahub.
The ‘Be a Mermate’ campaign, which originally launched in 2019, shifts its focus from alcohol-related risks to a broader range of water safety issues.
The new campaign was shot by directing duo cowboys, which is comprised of Luke Hackett and Alex Gibbs, through Clockwork Films.
Credits
Agency: 303 MullenLowe
Production: Clockwork Films WA
Media: Mediahub