‘Let’s make some noise’ is a new, national brand campaign created and developed by Rhythm for CASE Construction Equipment. The multi-pronged campaign recognises that silence is the enemy of industry, and that a noisy worksite is a lucrative worksite. CASE, like any good business partner, is there to help businesses keep making noise – the louder, the better.
Stef Langton, Creative Director at Rhythm, said: “It’s a rare pleasure to be able to work with a global brand like CASE. It became clear that this was a business dedicated to building its customers’ success. This insight gave us a great foundation upon which to build the creative.”
Rhythm produced a series of broadcast and online films that were shot over four days in Perth, Busselton, Gidgegannup and Hazelmere. Post-production was completed in-house at Rhythm’s Subiaco studio and with Cue Sound.
Candice Shields, Rhythm Films’ Executive Producer, said: “It was a challenging shoot with multiple locations that had to look like active building sites that were more Australian than Western Australian. But, let’s be honest, a few days playing with giant toys and some really unique vehicle rigging solutions in huge sand pits was great fun.”
The video campaign will be supported by magazine and outdoor advertising with Mentor Marketing managing the national media strategy and buy. The campaign gets noisy first week of August.
Client: Paul Davies
Agency Account Director: Laura Morano
Creative Director / Art Director: Stef Langton
Creative Lead / Copywriter: Gordon Haynes
Director / Editor: Adam Rule
DOP: Lewis Potts
1st AC: Dan Stone
Executive Producer: Candice Shields
Production Coordinator: Joe Wilkie
Unit Manager: Jackie McKie
Gaffer: Eduardo Martinez
Best Boy: Bailey Pascoe
Vehicle Rigging Specialist: Tim Whitlock
Sound Recordist: Scott Montgomery
Art Department: Sally Phipps
Art Department Assist: Katelyn Collins
Groomer: Nadia Duca
Drone Operator: Jadro Silic @ Airframed
Sound Design: Shaun Sandosham @ Cue Sound
VFX Artist: Tim Harris
Rhythm would like to thank AMA, Moore Creative Artists, Raz Rentals, Cinemachine, BCP Group, Kyle Jackson, Giselle Casarini, Megara Property, SCM Earthmoving, BGC Concrete, RMK, 360 Artists, Busselton Holiday Units & the CASE staff & machine operators.