Following a competitive national pitch process, Rhythm has been appointed by the National Aboriginal Community Controlled Health Organisation (NACCHO) to design, develop and produce a National NDIS communications campaign.
The campaign will target Aboriginal and Torres Strait Islander communities across Australia with culturally secure messaging to improve awareness and uptake of NDIS services. This follows Rhythm’s recent relaunch of its production offering as Rhythm Films, alongside its expansion as a fully fledged creative agency, and adds to Rhythm’s current roster of national clients which includes Kailis Jewellery and CASE Construction Equipment.
Briannan Dean, General Manager of Rhythm, said it’s an exciting and much-needed project. “The NDIS has so much potential to impact and improve people’s quality of life, and to date there hasn’t been a targeted communications campaign that is appropriate for and inclusive of Aboriginal and Torres Strait Islander audiences. Rhythm is very excited to partner with NACCHO on a national level to drive awareness and better outcomes in this space.”
Having delivered several successful health promotion campaigns for Aboriginal communities across WA, Rhythm is firmly planting itself as a lead agency in this space and is ready to amplify this important and meaningful work at a national level. Rhythm will lead the strategy, design, creative and campaign roll-out and Rhythm Films will undertake integrated production of all video, stills and radio assets for the campaign.
NACCHO has also awarded Rhythm a national campaign to increase awareness of Fetal Alcohol Spectrum Disorder and encourage healthy community behaviours.