Revo Fitness partners with oOh!media for full-scale Parliament Station takeover in Melbourne

Revo Fitness has partnered with leading Out of Home provider oOh!media and media agency Carat WA to support its ongoing expansion across Melbourne with a full-scale takeover of Parliament Station. The immersive activation transforms key areas of the bustling transit hub, marking the gym now having 22 gyms across the city and bringing Revo’s ethos of affordable, no-nonsense memberships directly into the daily commute of Melburnians.

Featuring large-format digital screens, striking floor decals, and the longest escalator wrap in the Southern Hemisphere, this campaign is putting Revo front and centre at the minds of commuters and turning the daily grind into a moment of inspiration.

Chris Eyres, WA Sales Director at oOh!media, said: “This activation exemplifies how oOh!’s rail assets can deliver creative, immersive campaigns that break through noise to resonate with audiences. Partnering with Revo Fitness in Parliament Station has given us the chance to flex the full power of our rail domination. This is what high-impact OOH was made for: engaging, immersive, and unmissable.”

This takeover aligns with Revo Fitness’s strong growth in Victoria as part of its broader national expansion. The company has announced multiple new Melbourne locations this year, supporting its ambition to reach 100 gyms by 2027.

These new clubs span key Melbourne precincts, bringing Revo’s signature mix of strength training, cardio, HIITFIT circuits, and reformer Pilates (through its “Studio” concept) to more communities. The Parliament Station activation serves as both a celebration of that momentum and a bold statement of intent.

Flora Lolev, Head of Marketing at Revo, said: “Expanding across Melbourne is an exciting milestone for Revo, and we wanted to show up with the same energy out members feel when they walk into our gyms. This campaign brings our brand to life in the heart of the city and reflects our commitment to making high-quality, affordable fitness accessible to more Australians.”

Credits
Client/Creative: Revo Fitness
Media Owner / Partner: oOh!media
Media Agency: Carat
Activation: Parliament Station takeover, Melbourne