Rare collects 2021 Campaign Brief WA Awards Online Film Best of Year for Transperth ‘Distraction Is Never Funny Around Buses’
The Online Film 2021 Best of Year award has been awarded to Rare for their Transperth ‘Distraction Is Never Funny Around Buses’ campaign. The category included six finalists.
The winning work was created by team Rob Mead and Simon Mullins from Rare. See the other finalists here.
Full details of this award and all of our Campaign Brief Awards this year will be released in the special awards edition of Campaign Brief magazine – out next week.
Next week also sees the announcement of this year’s Campaign Brief WA big industry awards. The winners of Agency of the Year, Advertiser of the Year, Ad Person of the Year, Challenger/Specialist Agency of the Year, Helen Filov Media Agency of the Year, Media Organisation of the Year and Supernova of the Year will be announced here on CBWA Thursday afternoon April 22nd – between 4:30pm and 5pm. So pour yourself a glass of wine and follow the announcements and prepare to celebrate some very deserving winners.
Finalists in each of these categories will be released on Tuesday and Wednesday next week.
TITLE OF ENTRY
Distraction Is Never Funny Around Buses
CLIENT COMPANY
Transperth
AGENCY
Rare
1 Comment
This ad should not have won any award. The ad campaign was supposed to highlight the dangers of being distracted around buses and being in front of a bus but the ad shows someone walking from in front of a bus and the message is to not be distracted. This sends the wrong message as it is never ok to walk in front of a bus. That is a danger in itself. The article on The West explains the dangers of distraction around buses and incidents of people getting in front of buses. So the ad campaign only addresses one factor and does not cover the danger of being in front of a bus. You always cross the road from behind the bus. So the ad campaign is wrong.