PerthNow launches new website with enhanced opportunities for advertisers
PerthNow, WA’s hugely popular news website, has unveiled a new design that delivers a significantly enhanced experience for both readers and advertisers.
The refreshed, mobile-first website features a modern new layout and intuitive navigation, delivering a faster, more engaging user experience while keeping audiences connected to the local news they care about, anytime, anywhere.
The redesign introduces a broader range of high-impact ad formats, like full-width billboards, mid- article leaderboards, and premium mobile banners, giving brands more powerful, flexible ways to command the attention of PerthNow’s loyal and growing audience in highly visible, contextually relevant environments.
With a unique monthly audience of 1.9 million and 29.7 million monthly page views, 89% of which come from within WA, PerthNow delivers local scale that converts. Notably, 55% of its audience is female with 54% under 54, making it a powerful platform for campaigns targeting high value demographics.
PerthNow’s growth is driven by an editorial team that knows its audience, delivering content that West Australians click, share and trust.
At the helm is David Johns, Group Digital Editor who leads a unified content and audience strategy across the network’s digital platforms, driving readership and subscriber growth.
Recently appointed as Online Editor of both thewest.com.au and perthnow.com.au, Taylor Renouf leads the editorial strategy behind PerthNow’s top-performing content, with news entertainment and lifestyle consistently driving high traffic and audience reach.
Natalie Richards will also take on the exciting new role of Audience Editor, focussing on bringing new readers to site through off-platform strategies.
Chief Sales Officer, Seven West Media WA, Brent Stewart, said: “PerthNow’s highly attentive and loyal local audience is continuing to grow and we’re proud to offer advertisers smarter, premium opportunities that drive real impact and measurable results for their brands.”