Perth welcomes inaugural Frontiers Roadshow

Last week, senior members of the News Australia and Media Tonic teams joined key agency partners at Crown Perth for the inaugural Perth Frontiers Roadshow. After five successful years in the Eastern states, the event was met with a warm reception from local agency decision-makers and influencers.

This year’s focus: tackling one of the industry’s biggest challenges—the Sea of Sameness. In a time when brands risk blending into the background, the team explored how media can act as a multiplier—amplifying distinctiveness and driving meaningful differentiation to create real impact.

With the Perth event capping off this year’s national program, the event primed participants with close and open conversation and an immersive workshop experience, led by GM (WA/SA/QLD/NT) Kelly Healy. Healy and Mark Treasure (MD Media Tonic) thanked the Perth market for the warm support and enthusiasm for the inaugural Perth event.

“The engagement was invaluable, and we can’t wait to be back next year,” said Healy.