Perth tunes into The Audio Edge – October 29th
The Audio Edge is set to make an impact in Perth, continuing its coast-to-coast journey with an event promising to reshape your view on audio’s role in modern marketing. Hosted by Commercial Radio & Audio (CRA), this event will take place at Studio Underground, State Theatre Centre on the morning of Tuesday 29th October, showcasing insights into the transformative power of audio for brands.
“Radio’s strength is its unique ability to reach and resonate with audiences everywhere and at any time, supported by the trust and familiarity of its voices. This exceptional power to influence makes radio a crucial tool for driving brand success and delivering impressive results,” said Lizzie Young, chief executive officer at CRA.
After successful events in Melbourne and Brisbane, where audio’s cross-channel influence was spotlighted, The Audio Edge now brings its compelling findings to Perth. In Melbourne, results from a radio trial with McDonald’s Australia were announced, which demonstrated a 13% increase in return on investment (ROI) with brand-focused radio ads, which also enhanced other media channels, including TV (+14%), social media (+12%), and online video (+3%).
In Brisbane, findings of a Dan Murphy’s campaign were revealed, showing radio, when paired with a sonic asset, boosts Out of Home (OOH) effectiveness by 19%, TV impact by 18%, and online video performance by 14%. These results underscore radio’s unparalleled ability to amplify brand messaging and deliver substantial long-term cross-channel success.
“The insights from Melbourne and Brisbane have demonstrated how audio can significantly enhance campaign performance and ROI. We’re excited to bring these insights to Perth and explore how audio can drive even greater brand success,” added Young.
Perth’s Audio Edge speaker lineup includes:
Hosts
Clarisy and Lisa, 96FM Perth, ARN
Radio – the Ultimate Sidekick Session
Paul Sinkinson, Managing Director, Analytic Partners
Lauren Joyce, Chief Strategy & Connections Officer, ARN
Sonic Boom Session – Digital Audio’s Exponential Growth
Michelle Testa, Client Partner, Carat
Amanda Unwin, Head of Sales – Perth, SCA
Denis Donati, National Podcast and Digital Sales, ARN
Matt Dickson, Client Solutions Lead, Nine
Nicole Bence, Chief Commercial Officer, Nova (Moderator)
Giving Brands the Audio Edge Session
Karl Langdon, 6PR, Nine
Nat Locke, 93.7, Nova
Kymba Cahill, Mix94.5, SCA
Xavier Ellis, 92.9 Triple M, SCA
David McClung, Group Programming Operations & Commercial Integration Director, Nova (Moderator)
The Audio Edge – Director’s Cut
Jo Dick, Chief Commercial Officer, CRA
Four sessions will explore how radio and audio can enhance brand messaging, drive cross-channel synergy, and deliver measurable ROI. Attendees will gain exclusive insights, network with top industry professionals, and discover how to leverage audio for maximum impact.
Don’t miss out on this unique opportunity to stay ahead in the audio landscape. Register here to reserve your place at The Audio Edge Perth.