Perth Media and Delphi Advisory join forces to deliver AI-led media intelligence

Media veterans Cate Rocchi (Perth Media) and Jack Newbould (Delphi Advisory, Brisbane) have teamed up in a new strategic partnership focused on AI-driven media intelligence and communications consulting, targeting clients across Australia and Asia.

The partnership sees Delphi Advisory, which specialises in Generative AI Optimisation (GAIO) and data-led strategy, work exclusively with Perth Media in Western Australia. Together, the pair will use emerging AI tools to analyse earned and social media impact, track performance, and improve client visibility across traditional and generative platforms.

“Digital PR is the future,” says Rocchi. “We aim to skilfully combine results in earned media, as well as social media, and track those results with a range of extraordinary new AI media intelligence insights and platforms that are now available for the first time. This data evaluates media campaigns and inform better business decisions.”

Newbould says the collaboration reflects a turning point for the communications industry: “In an environment where generative search, zero-click results, and Large Language Models (LLMs) increasingly determine how messages reach audiences, the communications industry is at an inflection point.”

“We launched Delphi Advisory – a Generative AI Optimisation (GAIO) fluent strategic communications consultancy this year. Its tech stack and workflows identify why action is needed, defines who the audience is, determines how and when to talk to them, and reports on what works.”

“There is no going back to 2024, everything changed this year,” says Rocchi. “With that change comes incredible opportunities for companies willing to learn and embrace new strategies. Some are describing 2025 as the Golden Age of PR that no one saw coming. That is because when our clients appear in traditional or ‘earned’ media such as a newspapers, for example, LLMs are finding that credible information (which has been assessed by reporters and editors before publishing) and then incorporating it into their responses (or outputs). There are whole new ways to rank that information on various platforms and we are only just beginning to understand how that will work and what that means.”