Perth marketers invited to Bonfire and Google’s full-funnel breakfast event
40% of tickets have already been sold for Bonfire’s upcoming marketing strategy event, featuring exclusive insights from Google’s ANZ leadership team.
Bonfire and special guests Google are inviting Perth’s senior marketing community to a rare in-person event this June, and nearly half the room is already booked.
Held on Thursday, 12th June at The Duxton Hotel, the full-funnel strategy breakfast plans to bring together 250 marketers to explore how brands are moving beyond outdated funnel models and reshaping strategy to reflect how people actually buy in 2025.
On stage will be Arshad Mirza, Head of Partners & Agencies ANZ at Google, who is flying in from Sydney to share how brands across Australia and New Zealand are evolving their marketing using data, measurement and AI.
He’ll be joined by Matthew Elshaw, Bonfire’s Head of Media Strategy, who will translate those trends into practical guidance for building strategy across every stage of the customer journey.
A live Q&A will follow, hosted by Sarah Salameh, Bonfire’s SEO Manager.
Elshaw added: “So much budget still gets planned around an idealised version of the customer journey. This event is about replacing that assumption with evidence and giving WA marketers the tools to build strategy around how people actually move, not how we expect them to.”
Tickets are $59, including breakfast, with early bird discounts available now. A limited number of complimentary tickets are available to Bonfire clients.