Perth is OK! welcomes Sophie Ferguson to its team as Social Media Video Creator

Perth is OK! has hired Sophie Ferguson as its newest Social Media Video Creator, bringing a wealth of experience from the media and digital content landscape.

Originally from Perth, Ferguson returns to the West Coast after an impressive career working with companies including Uber, Channel 7, and Better Homes & Gardens, as well as running a bespoke agency in Sydney and across Australia. Her diverse background in content creation, storytelling, and digital strategy makes her an exciting addition to the Perth is OK! team.

“I’m incredibly excited to be joining such a talented team at Perth is OK!,” says Ferguson. “I’ve admired the brand for many years, and it’s an absolute privilege to be back home in WA, contributing to a platform I’ve always respected. Having spent a lot of time travelling throughout the region, I feel so fortunate to be able to represent my home state through entertaining, informative, and compelling visual storytelling and celebrating the best of what Perth and WA have to offer.”

Perth is OK! Social Media Director, Ebony Lane, said: “Sophie’s passion for storytelling, deep connection to WA, and impressive track record in digital media make her a perfect fit for Perth is OK! We’re excited to see how she brings fresh ideas and energy to our social video content, helping us continue to showcase the best of Perth and WA in engaging and innovative ways.”

Ferguson’s appointment reflects Perth is OK!’s commitment to strengthening its social video output and delivering engaging, locally-driven content to its growing audience across multiple platforms.