Paul Eteen-Bliss joins Southern Cross Austereo as Perth Direct Group Sales Manager

Southern Cross Austereo (SCA) has hired Paul Eteen-Bliss as Perth Direct Group Sales Manager, strengthening their commercial leadership team in Perth.

Eteen-Bliss is a highly respected leader in the media industry, with extensive experience across senior leadership roles including Head of Regional Sales for SCA Queensland, CEO of Perth Now Community Newspaper Group and General Manager at News Corp Australia. He brings a deep understanding of the Perth market and a strong track record of driving commercial growth.

Megan Tuckey, Head of Commercial WA, said: “We’re excited to have someone of Paul’s calibre and experience join our team at SCA Perth. His deep understanding of the Perth market and proven track record in driving commercial success, combined with his familiarity with SCA from his previous leadership role, make him an invaluable addition to the team.”

Eteen-Bliss said: “I’m delighted to be back in WA reconnecting with friends, clients and the business community. Perth has a distinctive energy and entrepreneurial spirit, and I’m looking forward to engaging with the market to discuss what’s possible in audio. With SCA’s powerful combination of products, we have a unique opportunity to help Perth businesses grow. I’m excited to join the direct sales team to further strengthen our relationships, bring fresh ideas to market, and deliver measurable results for our clients and partners.”

Eteen-Bliss will report to Melissa Henville, Perth SCA Head of Direct.