Chicken Treat has launched the new Xtreme Cheese via &Partners. The burger, loaded with cheddar, Cheezy Sauce, mac ‘n’ cheese balls, and topped with a cheesy sourdough bun, is a captivating prospect for hungry cheese lovers.
Chicken Treat Head of Marketing, David Harrison, said: “This is the most indulgent burger offering we’ve ever created, so the brief to &Partners was to honour the premium food credentials without compromising our irreverent brand personality. As usual, the ask was to take the incredible food seriously… but not ourselves.”
The TV, social, online video and outdoor campaign features a mesmerised young man, risking it all for a taste of the Xtreme Cheese Double. The TV commercial was directed by Matt Pitcher at Felt Content.
“Once again, Chicken Treat challenged us to cut through the quick-service-restaurant clutter and take on the big budget brands with a bigger idea. It’s always a tough brief but hugely rewarding to push the category norms, while putting beautiful looking food at the heart of the idea. We’re lucky to have partners like Director Matt Pitcher and the one and only Ursula Nairn.” Said &Partners, Creative Directors, Bryan Dennis and Dav Tabeshfar.
Head of Marketing: David Harrison
Brand Manager: Andrea Lever-Jones
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Creative: James Beecroft
Account Manager: Carol-Ann Cronin
Director: Matt Pitcher
DOP: Elliott Nieves
Food Stylist: Ursula Nairn
Sound Studio: Cue Sound
Sound Engineer: Shaun Sandosham