Outdoor DOOH startup Shiine launches in Perth tapping into rideshare platform opportunities
Western Australian startup, Shiine, is leveraging the power of Uber and other rideshare platforms to unlock a new advertising opportunity on WA streets.
Hitting the roads late into 2023, Shiine has begun to stamp its presence in the DOOH industry with their unique advertising proposition. From the CBD to Scarborough and every footy game and music concert in between, everywhere there is Uber, Shiine is too.
Born from the vision of 4 forward thinking school friends, co-founder Nathan Wipane took to the now team behind Shiine, with an idea to launch Australia’s first rideshare advertising platform.
Wipane said a spirit of innovation and a commitment to pushing boundaries drove this idea to reality in 18 months and has been the cornerstone of Shiine’s impact-oriented tech developments.
“With location-based advertising, dynamic creative optimisation, audience insights and campaign performance tracking, we are committed to building an innovative platform that enables businesses to truly track and optimise their OOH strategy. While delivery is crucial, we believe true success lies in comprehending the impact,” said Wipane.
Kicking off 2024 by partnering with 20 Talk for mental health awareness, this campaign represents Shiine’s promise of allocating 10% of their inventory to support the NFP sector. Additionally, through initiatives like their ‘earn while you drive’ scheme, Shiine rewards local rideshare drivers for joining their network, helping them to earn more without driving an extra km or a minute more.
“Our mission has always been beyond our B2B service, unlocking the potential of our platform to help the community, drivers and NFP organisations alike,” says Sean Wharton, Co-founder.
