Out of Home industry continues Q2 growth, and expands membership with Stream Outdoor
The Out of Home (OOH) industry has announced a net media revenue increase of 19.36% for Q2 2025, reporting $363.6 million, up from $304.6 million* for the same period in 2024.
Digital OOH (DOOH) revenue now accounts for 76.3% of total net media revenue YTD, up from 74.5%* this time last year.
OMA CEO Elizabeth McIntyre, said: “The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix. With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.
“Our members continue to give back with this year being the sixth annual RSL partnership. Over 4,600 assets nationwide displaying the That’s the ANZAC Spirit campaign and reaching over 8.3 million Australians. Since 2020 our members have donated over $35 million in advertising value towards the RSL’s national commemorative campaigns.”
Membership continues to grow, with Stream Outdoor the latest to join the OMA.
As a media-owner member, Stream Outdoor contributes premium digital billboard inventory to the OOH network, delivering high-impact advertising solutions in key locations across Australia.
Stream Outdoor Director, Chris Perera, said: “Joining the OMA aligns with our commitment to elevating Out of Home through innovation and collaboration. We’re excited to work alongside industry leaders to help shape the future of OOH and deliver meaningful outcomes for brands and communities alike.”
Stream Outdoor brings over 40 years of experience to digital Out of Home, delivering dynamic campaigns through premium digital billboards in high-traffic locations. Their innovative approach ensures brands achieve visibility, engagement, and results
OMA members benefit from access to joint industry initiatives, government advocacy, audience insights, and networking opportunities – all working together to strengthen the channel and accelerate shared growth.