One of Perth’s leading online influencers Ashleigh Jade talks to the Experts Podcast

Influencers and Influencer marketers have a reputation of mystique and glamour, but it is a lot of hard work. It isn’t all champagne, pretty pictures and parties. The top end influencers are creating, producing, and executing high quality content with the brand in mind and doing it very well in today’s communication market.

The days of brands sending ‘free stuff’ to those that have a lot of followers on their social media platforms is over. There is insights, targets, and audience that brands are looking at before they enter any transaction with an influencer. The mandatory notification of a ‘paid partnership’ is essential today and this reduces the posts success and ability to reach vast numbers.

One of Perth’s most popular influencers is Ashleigh Jade and this week she spoke to the team at The Experts Podcast. Her honest and entertaining chat with hosts of the podcast Carmen Braidwood and Nic Hayes really left no stone unturned breaking down the day in a life of an influencer and now influencer coach. They talked candidly on what is required and the level of work needed to put together a paid promotion for a brand on social media. What are brands are looking for in an influencer? What do influencers need to do to stay true to their followers?

Ashleigh Jade is not only having a successful influencer business with a series of regular and casual brands but now also teaches those who are looking to build businesses on social media platforms. Ashleigh will be the first to admit she has made mistakes and had doubts on how to commoditise her ability to support brands but at her tender age she is considered a veteran with 111K followers on Instagram and 1.3M on Facebook. These are engaged followers and people that Ashleigh describes has her “friends she hasn’t met yet.”

Ashleigh a model, a former casino host and now a full-time influencer and coach has a-not-so secret weapon in the success of her campaigns, and it isn’t her dog ‘Honey’. Alex her husband and full-time photographer is part of the creative team you get when you employ Ashleigh to promote your brand. Ashleigh recognizes that she is very fortunate to have a photographer on hand, but it does sometimes get quite tense at home when deadlines are looming.

Of all the social media influencers running around Perth and Australia for that matter you will struggle to meet someone that is true and authentic as Ashleigh. What you see on Instagram, TikTok, and Facebook is the real Ashleigh Jade and you will be hearing and seeing a lot more from this successful business woman in the future.

You can listen to the Experts Podcast with Ashleigh Jade on Spotify here.

Follow Ashleigh on Instagram @itsashleighjade and the Experts Podcast @theexperts_podcast