OMO invites Aussies and Kiwis to come back to sport via 303 MullenLowe Sydney campaign directed by perth expat director Dave Wood

January 22 2025, 10:43 am | BY Kim Shaw | No Comments

Laundry detergent brand OMO is urging Aussies and Kiwi to get back into sport in its latest trams-Tasman campaign ‘Comeback. Again. And again’, created by 303 MullenLowe Sydney.

 

The new campaign, directed by Perth expat director Dave Wood through Good Oil, builds off the brand’s ‘Dirt is Good’ positioning.

With over 60% of Australian adults over 35 no longer engaging in sports, the new campaign aims to remind adults to embrace the dirt and get back out on the pitch.

Wood began his career in Perth with Cyclops Films and ZZ Productions before moving to Sydney in 2012. View more of Wood’s commercial work on his Bestads Profile.