North Metropolitan TAFE student Mitchell Do wins inaugural Kindling creative prize by Bonfire

Digital performance agency, Bonfire, has announced North Metropolitan TAFE student Mitchell Do as the inaugural winner of Kindling, an initiative that gives young creatives a chance to see their work in the real world.

Do received a $1000 cash prize and the opportunity to work with designer Jarrod Fuller (zendoke.com) to create the cover of Campaign Brief WA’s 2020 Awards magazine issue.

The concept, “Celebrating bright minds” was a nod towards the 2020 Campaign Brief Awards which celebrates the achievements of the industry’s brightest minds. Do worked with Fuller to bring the concept to life which featured a brain with the right hemisphere designed as a circuit board with data pulses and finished with a Gloss UV Varnish.

Another North Metropolitan TAFE student, Ruicong Tian, came runner-up for her concept “Jigsaw Puzzle” and took home a cash prize of $500.

Jennifer Than-Htay, Marketing Lecturer at Metropolitan TAFE said Kindling gives up and coming professionals a step into the industry.

“Not only does it give them valuable insights and opportunities, it also encourages others to see what is possible.”

Rene LeMerle, Bonfire’s Head of Marketing said Bonfire received an overwhelming amount of entries which made the judging process difficult.

“The amount of young talent out there is inspiring. We received some very well thought-out and creative concepts that made it difficult to decide on a winner. Mitchell’s concept best reflected the Bonfire brand and we are very pleased to announce him as this year’s winner.”

The special April issue of Campaign Brief WA magazine is out now.

For more information or to register your interest in Kindling 2021, email kindling@bonfire.com.au or visit Kindling’s Facebook or Instagram (@project.kindling).