Nine scores large increases in viewers for Lexus Melbourne Cup

Nine’s coverage of the Lexus Melbourne Cup on Tuesday showed a significant increase in viewership across the nation.

The race attracted a National Total TV Average Audience of 1.910 million viewers, marking an 11.3% increase compared to last year. And the BVOD audience of 371,000 was up 80.4% on 2023’s streaming figures.

Following the race, the Melbourne Cup – Presentation held strong with a National Total TV Average Audience of 1.586 million, up 23% year-on-year.

Additionally, the Melbourne Cup – Mounting Yard segment recorded a National Total TV Average Audience of 1.347 million, up 21.5% on last year’s figures.

Across the entire day, Nine’s broadcast of the Melbourne Cup achieved a National Total TV Reach of 3.7 million – a 30.4% increase on last year’s broadcast.

Brent Williams, Director of Sport for the 9Network, said: “This year’s Lexus Melbourne Cup brought viewers a truly unforgettable story with Knight’s Choice and Robbie Dolan’s extraordinary win. The incredible ratings highlight Australia’s love for the Melbourne Cup and Nine’s commitment to bringing the best live sports experience to fans across the country. We’re proud to have shared all the excitement and drama of Cup Day with our audience.”

Pictured at the2024 Melbourne Cup Carnival L-R: Billy Slater, Eddie McGuire, Francesca Cumani and James Bracey.