News Corp Australia hosts digital marketing D_Coded event in partnership with Media Tonic

News Corp Australia unveiled new ways for brands to engage with consumers at their first digital marketing D_Coded event in Perth, held last week in partnership with Media Tonic, to key industry decision makers.

At the event on Tuesday, News Corp’s Lou Barrett (MD, Client Partnerships) announced that Intent Connect, the media company’s intelligence and data platform, had been enhanced with new AI technologies designed to provide clients with advanced data collaboration capabilities, taking them through the journey from planning, booking, and measuring.

The newly enhanced Intent Connect platform provides intuitive support through inclusion of an AI chatbot, booking flow, programmatic booking feature and campaign analytics.

Barrett invited the local Perth industry to trial the platform’s Customer Match data capabilities, with News Corp being one of the first publishers in the country to integrate this first party data solution, which allows marketers, advertisers and agencies to activate their own customer data to News Corp’s audience.

Barrett said: “This allows us to personalise advertising experiences in a way that’s both impactful and privacy compliant.”