The ‘How Fireproof Is Your Plan?’ campaign, developed jointly by Dept of Fire & Emergency Services (DFES), Wunderman Thompson and Carat has relaunched for the summer season.
The campaign is designed to generate broad public appreciation of their personal risk levels and consider what they need to do to be prepared in the event of impact by a bushfire.
Building on the successful results of the prior two years, the campaign’s focus is to stimulate individuals to create a practical bushfire plan online through the My Bushfire Plan app/website.
Multiple ad formats are running across a comprehensive multi-media mix of TV, online video, social media, out-of-home, regional radio, newspapers, digital display, and paid search. With the fire season starting early already, the campaign runs until early March 2022.
Group Engagement Lead: Sharon Heaton
Engagement Manager: Carolann Cronin
Producer: Anita Swami
Senior Creative: Tim Newton
Sound Studio: Soundbyte
Sound Engineer: Brad Habib