New Dept of Fire & Emergency Services campaign asks how Fireproof Is Your Plan?
The ‘How Fireproof Is Your Plan?’ campaign, developed jointly by Dept of Fire & Emergency Services (DFES), Wunderman Thompson and Carat has relaunched for the summer season.
The campaign is designed to generate broad public appreciation of their personal risk levels and consider what they need to do to be prepared in the event of impact by a bushfire.
Building on the successful results of the prior two years, the campaign’s focus is to stimulate individuals to create a practical bushfire plan online through the My Bushfire Plan app/website.
Multiple ad formats are running across a comprehensive multi-media mix of TV, online video, social media, out-of-home, regional radio, newspapers, digital display, and paid search. With the fire season starting early already, the campaign runs until early March 2022.
Credits
Group Engagement Lead: Sharon Heaton
Engagement Manager: Carolann Cronin
Producer: Anita Swami
Senior Creative: Tim Newton
Sound Studio: Soundbyte
Sound Engineer: Brad Habib
9 Comments
Hey CB/WT can we see the creative and production credits for this? Always love knowing who is doing what around town.
Why do agencies ignore the credits? At least acknowledge the production company and sound studio.
Because sometimes agencies aren’t the ones who submit the articles.
Full credits please?
Ok why no credits?
So these lovely images and film were all put together without a photographer, director, DOP or a production company?
Thanks for the partial credits.
No credits for Carat?
So Tim wrote and art directed it all? No CD? No production credits? Was it a local production?
The PR release for this came from Carat.
There were no credits supplied so we made contact with both Carat and WT however, like the rest of the Perth industry, Friday was everyone’s well deserved Christmas party day.
Understandably, WT didn’t drive the PR on this media driven and very worthy campaign campaign as the creative was an edit of the NSW How Fireproof Is Your Plan? created by their Sydney office in 2018 – https://www.bestadsontv.com/ad/97968/NSW-RFS-How-Fireproof-is-Your-Plan
The radio is the new component so these credits were added over the weekend.
Merry Christmas and happy holidays to all.