Netball courts become platforms for DV awareness via ‘Change Their Position’ campaign

Pay It Forward and Wildlings have launched the ‘Change Their Position’ campaign, partnering with social netball associations to transform netball courts into arenas for raising awareness about domestic violence and the support services available.

Leveraging the sport’s encouraging and social environment, where women unite to play, connect, and empower each other, the campaign worked closely with stakeholders to ensure its messaging was both impactful yet respectful.

The unique culture of netball — celebrated for fostering community and strength among women was used to create a safe space for essential conversations about domestic violence and empower women to support their teammates and seek help when needed.

Creatively, the campaign reimagined traditional netball bib positions. Instead of standard roles like GA (Goal Attack) or GD (Goal Defence), the bibs featured acronyms such as DV (Domestic Violence), AVO (Apprehended Violence Order), and VRO (Violence Restraining Order). This bold visual approach encouraged both players and spectators to engage with and reflect on the realities of domestic violence.

Pay It Forward, the organisation behind this campaign, provides practical support to women escaping domestic violence, including home products, furniture, clothing, and other resources to aid their recovery.

For more information on supporting Pay It Forward and their vital work, click here.

Credits
Agency: Wildlings
Matt Wilson – Creative/CD
Pat Lennox – Creative/CD
Neil Martin- Head of Art
Ella Holder – Designer
Garreth Bennett – Designer
Nicole Lennox Gray – Creative Strategy
Cait Totten – Client Partner
Alicia Gould – Account Manager
Jen Wong – Account Manager
Client
Kim Keay – Pay It Forward