National Conservation sector taps Wildlings to launch campaign defending WA’s nature

A new alliance of conservation groups has launched a multi-channel advertising campaign, via Wildlings, to advocate for stronger nature laws in Western Australia.

Western Australia’s natural environment, already under stress, faces increased pressure from corporate interests lobbying to weaken existing nature laws. Experts warn that if these efforts succeed, it will become easier for corporations to undertake projects harmful to the environment.

The alliance collaborated with Wildlings Creative Agency to develop a campaign reflecting community concerns about the future of WA’s wildlife and natural environment.

The first wave of advertising, titled ‘Animal Defenders’, features highly realistic photographic and 3D renders of iconic Western Australian wildlife species, created using advanced photography, 3D and extensive retouching. The animals are depicted using nature-inspired weapons to confront excavators clearing their habitats. These scenarios, though fantastical, highlight real threats to animals like the numbat and sea turtle.

The campaign utilises billboards, social media, and full-page press and print ads to send thousands of messages to key political figures, including the Prime Minister, WA Premier, federal Environment Minister Tanya Plibersek, and WA Environment Minister Reece Whitby, demonstrating that Western Australians demand robust nature protection laws. The media was done through Jon Ricciardone at Bureau42.

Paul Gamblin, WA Director of the Australian Marine Conservation Society, stated: “This campaign shows our determination to fight for wildlife that can’t defend itself. The wildlife defender turtle and numbat will be seen by thousands across WA, reinforcing the need for stronger nature laws.”

Jess Beckerling, Executive Director of the Conservation Council of WA, added: “Our beloved WA nature is in serious trouble. Powerful corporate interests are attacking nature laws during a climate and biodiversity crisis. We must act now to ensure our nature laws are protected and strengthened.”

Neil Martin, Head of Art at Wildlings said: “Our goal was to create visuals that resonate with viewers on an emotional level. By using 3D renders and meticulous retouching, we’ve brought these iconic species to life in a way that underscores their vulnerability.”

See more: marineconservation.org.au

Credits
Agency: Wildlings
Head of Art: Neil Martin
3D Artist: Neil Martin
Photographer: David French
Copy and Creative Direction: Matt Wilson and Pat Lennox
Strategic Director: Nicole Lennox Gray
Account Manager: Jen Wong

Media: Jon Ricciardone at Bureau42

Australian Marine Conservation Society
Paul Gamblin
Saskia Mazzella
Environs Kimberley
Martin Pritchard

Conservation Council of WA
Jess Beckerling