Nate Moore, Casey Dornan, Sophia Taylor and Chloe Leveridge-Smith join VML Perth

Following recent new business wins, VML Perth has expanded its team with four new appointments: Nate Moore as Associate Creative Director, Casey Dornan as Experience Strategy Director, Sophia Taylor as Senior Account Manager, and Chloe Leveridge-Smith as Account Executive.

Moore joins VML to spearhead the creative team, alongside Creative Director Paula Keamy. Moore has 20 years’ experience working at some of Australia’s most revered agencies (BMF, M&C, Leo), on some of Australia’s biggest brands: Coca-Cola, Diageo, Meat and Livestock Australia, Tetley, Woolworths, McDonalds and more.

Paul Nagy, VML APAC Chief Creative Officer, said: “We searched long and hard to find a talent like Nate to join our Perth team. It was a critical hire for us – and in Nate we’ve found someone with the talent and the character to ensure our creative product reaches world-class levels in Perth.”

Dornan brings over 10 years’ experience in the Experience Design space and joins from HBF, where she was most recently Head of Member Engagement. Her expertise bolsters VML’s significant Experience Design capability; fulfilling the growing demand from clients for high quality, human-centred experience strategy with a brand focus.

Tammy Cooksey, Head of Experience Strategy, VML Australia, said: “When we created this role, I thought immediately of Casey. Having previously worked together on the HBF Digital Transformation project, we admired the thoughtfulness and rigour she applies to all she does. I’m stoked she has joined our team, and I can’t wait to see the value she brings with her fresh perspectives in research design, journey mapping and service blueprinting.”

Dornan joins VML’s seven-person strong Experience Design team, who work on a wide variety of customer experience projects for clients like University of Western Australia, Horizon Power, Synergy, Amana Living and Insurance Commission WA.

Taylor and Leveridge-Smith have joined the VML Account Management Team in Senior Account Manager and Account Executive roles, respectively. Taylor brings experience from previous roles at Moonsail and Juicebox. And Leveridge-Smith brings her skills as an experience coordinator working at Containers for Change.

VML Perth Managing Partner, Barry Walker, said: “We’re thrilled that Nate, Casey, Sophia and Chloe have chosen to join our talented team. As we continue to grow, I’ve no doubt they will help us deliver human first solutions that generate customer value for every one of our client partners.”

Pictured L-R: Casey Dornan, Chloe Leveridge-Smith, Nate Moore and Sophia Taylor.