Murdoch University extends media partnership with dentsu in Western Australia

Following a competitive review process, dentsu has been appointed to manage the paid search investment across the entire university, further solidifying its long-standing relationship with the institution.

Having initially been appointed to handle media planning and buying over three years ago, dentsu’s partnership with Murdoch University has proven to be a fruitful one. With a consistent Net Promoter Score (NPS) of 9, the collaboration has demonstrated strong alignment and results, driving the university’s success in a highly competitive educational marketplace.

Murdoch University has signalled its intent to consolidate all of its media services under one agency of record, a strategic move designed to streamline operations, optimise media investments, and maximise impact across its brand, product, and acquisition campaigns.

“We are thrilled to continue our partnership with Murdoch University and extend our remit to include the paid search investment across the entire organisation,” said Natalie Salinovich, Senior Client Director at dentsu. “This is a testament to the trust and collaboration we’ve built together over the past three years. Our ability to offer a unified, cohesive approach to media planning, buying, and measurement will provide Murdoch University with even greater efficiencies and enhanced results as we work together to meet their business objectives.”

By consolidating media under one roof, Dentsu will enable Murdoch University to benefit from a single, unified team and a consolidated view of performance measurement across all marketing channels.

“We’ve seen great success with Dentsu over the past few years, and their strategic approach and data-driven insights have played a key role in achieving our marketing objectives,” said Neil Cullingford, Director Marketing and Communications at Murdoch University. “By consolidating our media operations with Dentsu, we look forward to further enhancing the effectiveness of our campaigns and achieving even greater impact across all areas of our marketing efforts.”