Mural Media unveils its first large-scale mural advertising site in Karratha

Mural Media has launched its first large-scale mural advertising site in the Pilbara town of Karratha.

As brand campaigns increasingly look to tap into the potential of regional markets, Mural Media’s new site, in the centre of town, offers a fresh and creative way to cut-through and stand out. The mural format not only delivers high visual impact but also fosters a sense of community pride, making it an ideal campaign medium for brands looking to make an authentic impression in the Pilbara region.

The Brand Agency Head of Media & Analytics, Angela Naaykens, said: “In a media landscape of declining attention levels, the outdoor executions we’ve worked with Mural Media on are not only effective but enhance their environments. Extending these into regional Western Australia delivers valuable and targeted messages to communities such as Karratha.”

“This regional mural is a wonderful opportunity to creatively engage the communities we serve, and perfectly aligned with our campaign objectives. Not only is the mural a stunning art piece but serves as an important reminder to the local community about conscious water use. It’s been a pleasure collaborating with the Mural Media team and we look forward to seeing the positive impact the mural has on the Karratha community,” said Water Corporation Team Leader – Brand & Campaigns, Rachel Ivey.

Andrew Fordham, Director of Mural Media, added: “The mural site in Karratha is a perfect example of how OOH advertising can be both visually striking and community-focused. We believe this site will set a new standard for large-scale OOH advertising in the Pilbara and beyond.”

This launch underscores Mural Media’s commitment to OOH innovation and its dedication to expanding the possibilities of regional OOH advertising. The site is now live and will be available for bookings again from late March, giving brands the chance to tap into the potential of regional advertising in a fresh and innovative way.

Click here to view the Installation video.