MITP’s bold international outdoor debut with Hunt And Brew turns heads in the UK

MITP Agency has officially made its international outdoor debut, with bold creative designed to turn heads in one of the most competitive ad markets in the world. With two billboard variants now live across London, the campaign marks a significant moment for both the agency and the brand.

The UK activation builds on the “Infinite Hunting” campaign already live across four other markets, positioning Hunt And Brew as a no-nonsense, specialty-grade RTD coffee. This latest extension continues the brand’s mission to make people stop, laugh and trial the product when they see it.

The campaign was shared organically on social media the day it went live – a clear signal the work is already cutting through for the challenger brands.

Less than two weeks from the print deadline, Hunt And Brew approved redesigned packaging to stand out more on shelf, leaving no time to produce physical bottles for product shots. MITP turned to 3D artist Tristan Garner (Combs), who worked alongside Creative Director Patrick Ball to develop ultra-realistic renders in time to meet delivery.

“Much like the brief, the world moves fast,” said Ball. “Our challenge was to break through the clutter – and I believe the sharp wit and direct approach in these executions does just that.”

Hunt And Brew’s Marketing Manager Andrew Douglas said: “As a challenger brand new to the UK, we knew we had to be bold with our messaging while being clear on our product offering. The UK is an incredibly cluttered advertising market, and our headlines had to catch people’s attention instantly. We had a lot of fun developing the work with MITP, who pulled out all of the stops to deliver in a short time span while giving us a stack of headlines which nailed our brand’s tone. Quick, witty, uncompromising.”

MITP Co-founder Alex Paioff added: “We had a goal last year to deliver a campaign for international markets all the way from Perth. Being given approval for one of our more outrageous and attention-grabbing taglines also speaks to the trust between our teams.”

The campaign also reflects MITP’s growing work in traditional media. With four major out-of-home campaigns delivered in the past 12 months, the agency is leveraging its digital-native mindset to create attention-grabbing, large-format placements.

The UK campaign forms part of a broader push into the region for Hunt And Brew, with Tesco recently expanding its ranging. Growth has been driven by targeted promotional bursts and sustained digital campaigns to increase brand awareness and lift unit sales.

Credits
Agency – MITP Agency
Creative Director – Patrick Ball
Copywriter – Dave Gardiner
Head of Accounts – Kylie De Vos
Head of Production – Courtney Dagasso
Strategy – Alex Paioff
3D Rendering – Combs, Tristan Garner
Client – Hunt And Brew
Marketing Manager (Hunt And Brew) – Andrew Douglas
Brand Manager (Hunt And Brew) – Jake Calabrese
Brand Creative (Hunt And Brew) – Ed Dos Santos
CEO (Hunt And Brew) – Natalie Sarich-Dayton