Minderoo Foundation partners with Berlin Creative to launch confronting new campaign

Minderoo Foundation has turned heads on the international stage with a confronting new campaign detailing the human health impacts of the world’s rampant proliferation of plastic production.

Part of Minderoo Foundation’s advocacy for a Global Plastics Treaty, ‘Sick of Plastic’ was designed to remind international delegates of what’s truly at stake—the health of their children and grandchildren.

Developed in partnership by Minderoo’s Advocacy & Engagement team, Mediahub and Berlin Creative, the campaign strategically targeted country delegates and key decision-makers at major international events leading up to the Treaty’s pivotal negotiating session in South Korea (INC-5), including CHOGM in Samoa, BIOCOP16 in Colombia, and the G20 Summit in Brazil.

For more information visit the campaign’s website.

Credits
Minderoo Foundation
Philip McVey – Principal, Design
Kyle Bennett – Video and Motion Graphics Editor
Ricki Barnes – Principal, Web & Digital
Tim Colica – Principal, UX/UI
Alex Massey – Senior Advisor, Media
Rachael Barbas – Senior Manager, Online Communities
Louisa Miller – Principal, Activations
Ebony Minicozzi – Manager, Advocacy
Lauren Rosher – Senior Advisor, Advocacy
Sam Calabrese – Director, Communications & Campaign
Christine Lim-Abrahams – Director, Brand & Creative
Creative Agency: Berlin
Media Agency: Mediahub
Production
Luke Carter Wilton – Photography and Post Production
Dan Macbride and Amra Bellatalla – Photography Assistants
Nadia Duca and Kylie Clifford – Makeup and Styling
Megan Carpenter, Toesox Casting – Talent Casting
Merlin Eden, Nicole Norelli and Leon Bronkhurst, Siamese Productions – Digital Effects / CGI