Melanie Wiese elevated to national chief strategy officer at Wunderman Thompson Australia
Wunderman Thompson has announced the appointment of Melanie Wiese to the position of national chief strategy officer.
Melanie Wiese moves into the national role from her current position as chief partnership officer in Perth, where Wiese oversaw the local expansion of the strategy offering across organisational purpose and employee experience consulting, as well as customer experience, product and service design, communications, and brand strategy.
Wiese’s work has been recognised in local and regional awards including the APG, North American, National and Asia Pacific Effies, FAB Awards, LIA, D&AD and AMI Pinnacle Awards. Before joining Wunderman Thompson, Wiese was planning director, senior vice president at Grey New York where she worked as the global strategy lead for Proctor and Gamble’s fabric care business across 22 countries and 9 markets. Through her time in Melbourne, Perth and in the US, Wiese has worked with the likes of P&G, Diageo, Synergy, Rio Tinto, HBF, Ford, Shell, Kraft, Yoplait, Origin Energy, Target and Quit Victoria.
The news comes after national chief strategy officer, Angela Morris decided to depart the agency at the end of the year to focus on a new challenge in 2022. Morris most recently led the evolving Wunderman Thompson strategic offering, following a global, multi award winning career at JWT including tenure as chair of the Australian APG.
Says Lee Leggett, chief executive officer at Wunderman Thompson Australia: “I’d like to thank Ange for her incredible contribution to our agency and to building our client’s brands and businesses. She has been instrumental in the creation of some our most effective and creative work and leaves with our very best wishes. Ange is leaving big shoes to fill and having someone of Mel’s calibre and breadth of experience to step up into them is a brilliant testament to the talent we have in our agency. I’m excited to see what she’ll bring to our clients in the year ahead.”
Says Wiese: “Wunderman Thompson is embracing an agency future where consulting and commerce have an enhanced role, next to an already stellar creative communications offer. I’m excited to continue to build our strategy practice upon our outstanding regional and local capability. We’re aiming to deliver inspiring, purpose led solutions for our clients across the end-to-end customer journey, not least of all in creative communications.”
Isn’t it ironic that not so long ago Wunderman Thompson brought Meerkats (remember them?) but the Meerkats people ended up running Wunderman Thompson Perth and now one of them is heading up strategy for Australia?
I believe Martin Beecroft also heads up digital innovation nationally as well.
Massive congrats Mel.
Congrats WT. Wiese choice.