Match & Wood appoints Simon Crouch to newly created Data Scientist role

Independent media agency Match & Wood has appointed Simon Crouch to the newly created role of Data Scientist, a rare position in the media agency landscape and a strong signal of the company’s commitment to a shift in the media agency model. Crouch will be based in Match & Wood’s Melbourne office and will work across the agency’s national client portfolio.

With over 12 years’ experience across management consulting, business intelligence, and data science, he joins Match & Wood’s strategy team, reporting to Ryan Hancock, National Strategy & Planning Director.

Crouch’s appointment deepens the agency’s data offering and further strengthens Match & Wood’s ability to deliver sophisticated data-led strategy that goes beyond media metrics to unlock business impact for clients.

Jodie Allen, Group Director Perth, said: “Simon is playing a key role in shaping strategy and analytics for our clients across the country, and his ability to translate complex data into clear, actionable insights is already elevating the work we’re delivering in WA, thanks to the seamless collaboration between our teams.”

Crouch said: “From my first conversations with Match & Wood the energy, care and ambition of the team really stood out to me. Data is clearly embedded in how they think and work, and I love their approach and dedication to the evolving media landscape. That combination made it an easy decision to come on board.”

Christopher O’Keefe, Chief Operating Officer, added: “Hiring Simon is a direct reflection of our approach to the craft of media, and our belief that data science and strategy belongs at the heart of the modern media agency. As the industry becomes more complex and accountable, rigour and evidence-based thinking is how we unlock stronger outcomes for clients today and stay ahead of where the industry is headed. Simon also joins the team responsible for the continuous development of Campfire, our proprietary data platform, which is our single source of truth and the foundation of our automation and AI ecosystem.”