Luke Minto appointed to National Head of Audio Sales role at SCA

SCA has announced the appointment of Luke Minto as National Head of Audio Sales, following the resignation of National Head of Audio Sales Andrea Salmon after eight years. Minto, who joined SCA in September as Head of Regional Sales Strategy, was previously with Nova Entertainment as Group Commercial Director Australia.

Minto spent 19 years with Nova, most recently as Group Sales Director and was also General Manager of Nova 96.9 and Smooth 95.3.

In his new position, Minto will be responsible for SCA’s national radio portfolio, working closely with market Heads of Sales along with regional leaders to lead and drive SCA’s audio sales strategy and results.

Rennie said: “Luke brings extensive knowledge of the national audio sales market, plus trusted existing relationships with our valued partners in the marketplace. I am confident that he will hit the ground running and ensure a seamless transition into the role both for our teams and business partners.

“Throughout her time with us, Andrea has provided exceptional leadership to our national sales teams, achieving year on year share growth in FY 2023 and delivering market leading engagement scores from our partners. I would like to extend my gratitude to Andrea for the significant contribution and impact that she has made on our business and wish her all the very best in her next step.”

Minto said: “It is a privilege to take the baton to lead our people nationally on this powerful portfolio of 99 Hit and Triple M stations. Radio audiences are growing here at SCA in broadcast and our digital audio listening is growing at double digit pace. It’s truly an exciting time for our commercial offering and I’m looking forward to working with our audio sales teams to deliver results for our advertising partners.”

Salmon said: I’ve had the most incredible and rewarding time during my eight years at SCA. Every role, project, or committee I’ve been fortunate to be a part of, has provided me not only growth and development, but an opportunity to work with some of the most talented people in the media industry. I’ve truly had the most fun of my career here at SCA. So, whilst it will be sad to say goodbye, the opportunity to take on another big career challenge is too great a drawcard and was the driving force behind my decision. Thanks to all ‘SCAers’ for making my time here so memorable.”

Salmon leaves SCA on 15 December and Minto starts in the new role on 11 December 2023.