Lotterywest account up for review

Lotterywest has placed its account up for review and has released a marketing and communications tender inviting bids from agencies.

The tender calls for a lead strategic and creative agency to manage its full suite of marketing communications and to help promote Lotterywest games throughout the state.

“Lotterywest is proud to be the State-run lottery in WA, where proceeds from sales goes back to the community to help build a better WA,” a Lotterywest spokesperson said.

“We are looking forward to appointing an innovative and passionate agency partner who will be key to helping us continue to grow our brands in the hearts and minds of Western Australians.”

For those agencies interested, the detailed scope of services and tender requirements has been included in the Request document available on Tenders WA.

A non-mandatory briefing session is available for interested parties to either attend in person or dial into on the 15 January 2021. Written applications are due on 17 February 2021.

Lotterywest’s  account is currently with Marketforce.