Longreach Media welcomes Monica Gothivrekar to the team as Account Director

Longreach Media has hired Monica Gothivrekar as Account Director. Gothivrekar joins from Initiative, where she led the RAC Insurance portfolio within Group Yellow.

With extensive experience in end-to-end media planning, stakeholder management, and strategic media partnerships, Gothivrekar brings deep expertise across both traditional and digital media channels.

“Having someone of Monica’s calibre join Longreach has been a real win,” said Managing Director Angela Nutton. “She’s brought sharp thinking and a calm, collaborative approach from day one, and she’s already settled in beautifully.”

In her first month, Gothivrekar has hit the ground running, helping to shape campaign strategies, strengthen client relationships, and bring fresh energy to Longreach’s approach.

“It’s been such a warm welcome. There’s a real sense of collaboration and momentum at Longreach, and I’m thrilled to be part of it,” said Gothivrekar.