Longreach brand launch aims for new homebuilders to embrace Hug Homes
Longreach has released two new spots that shows first home buyers that Hug Homes genuinely cares about them.
WA’s new home market has experienced unprecedented growth in recent times, however with a myriad of offers and financial incentives, coupled with reported difficulties in completing new home builds on time and on budget the new home experience can be daunting for some first home buyers.
Hug recognises that many first home buyers are looking for someone who genuinely cares about them, and their first-home building experience.
“Working with the experienced team at Hug Homes has been an absolute pleasure. It’s a rare privilege to build a company’s brand and comms strategy from the ground up and in an environment where agency and client genuinely work as one team with one goal” says Longreach’s John Driscoll.
“Linking the brand and communications strategy to create true synergy has been a critical step in addressing what is a particularly busy first home buyer market” says Longreach’s Angela Nutton. “Targeting our first home buying is the priority obviously but also targeting key influencers who will help our customers in making one of the biggest decisions of their lives with a new to market home builder also forms part of the Hug Homes launch strategy. Channels such as TV, digital video, native, social and search are included in the mix.”
Hug Homes’ creative campaign recognises this by presenting the current market as something of ‘a jungle out there for first homebuyers. But you can trust Hug to show you the love.’
“The first homebuilder category is replete with images of beaming young couples walking through the new home,” says Pat Lennox, Creative Director at Horse and Hound. “But Hug Homes was open to a new way of presenting what they do – showing the articulation of a feeling rather than the standard walk-through of a new home.”
“From the outset, the team of Longreach and Horse and Hound understood our brand and what we were trying to achieve. Creating a point of difference creatively as well as developing innovative communications channels to take our message to market has been an exciting journey and we are looking forward to the market now getting to know Hug Homes,” said Hug’s MD, Kim Doak.
