Local pharmacy seizes St. Patrick’s Day hangovers to promote “Berocca Day” via Likeable Creative

St Patricks Day (March 17) is the day of the year that sells more pints of Guinness, Kilkenny, and Magners Cider than any other day on the calendar. Which means March 18 is a big day for hangovers.

Subiaco’s St Francis Pharmacy knew this could be a big day for sales of Berocca, and welcomed the opportunity to put a poster in the mall at Subiaco Square to grab the attention of the train station commuters.

Likeable Creative had the idea that the Berocca packaging resembled the Irish flag, and would make an attention-grabbing visual for anyone who had indulged in too many of Ireland’s finest alcoholic beverages.

Credits
Client: David Cooper, St Francis Pharmacy
Senior Writer: Tom Birts
Art Director/CD: Ross Dungey
Managing Creative Director: Malcolm MacLean