LiveLighter’s new campaign via Gatecrasher gets people moving more and feeling great
Cancer Council WA’s LiveLighter program has launched a new campaign with Gatecrasher encouraging adults to be more physically active for their mental wellbeing following research which found the number of people citing mental health and wellbeing as their motivation for being physically active has doubled in the last five years (from 13 per cent in 2016-2017 to 26 per cent in 2021-22).
Cancer Council WA Obesity Prevention Manager, Ainslie Sartori, said the aim of the ‘Move More’ campaign was to inform WA adults of the lesser-known benefits of being physically active and to promote brand new resources that make exercise fun and accessible.
“LiveLighter® is encouraging and supporting people to be more active both for their physical health and for all those other benefits physical activity can provide such as boosting energy and mood, and creating social connection,” Ms Sartori said.
“We are so excited to launch our new ‘My Workout Builder’ which coincides with this campaign. This new digital tool creates a custom, step-by-step video workout based on the user’s goals, equipment available (if any), desired challenge level and available time.
“We also have a suite of free online resources that can assist people to reach their movement goals including workout guides, workout dice game, and a physical activity calculator.
“While we all know physical activity is good for us, many West Australians aren’t getting enough, with two in five adults not reaching the recommended levels. Sedentary jobs, life stress and neighbourhoods built for cars set us up for spending too much time sitting and not enough time moving. LiveLighter® wants to change that.
“We encourage all West Aussies to jump online at LiveLighter.com.au to try something new and kickstart a healthy habit today.”
The ‘Move More’ campaign will run State-wide across social media platforms, online and out-of-home channels from January 15 until February 11.
The LiveLighter® team also hosted a free community fitness event on Saturday the 14th to launch the new LiveLighter® Move More campaign.
Credits
Agency: Gatecrasher
Creative Partner: Adam Barker
Senior Art Director: Henry Billington
Digital Designer: Ray Tian
Account Management: Tony Scampoli, Emma Lambert, Sara Cunningham
