Latest SOS24 breakouts: What social platforms and customers REALLY want

The Guardian’s Josh Taylor and Synergy’s Principal Experience Designer Emma Hollins are coming to State Of Social 24.

What’s REALLY going on under the skin of the social media platforms? What’s REALLY going on in the heads and hearts of your customers? Find out on Day One at State of Social ’24.

The Blank Phone and Social Media Account Experiment w/ The Guardian’s Josh Taylor
Can we trust what we see on our socials? Can we trust social platforms to do the right thing? Taylor set up a blank phone with new social media accounts to investigate.

What content did the platforms serve up? What does it tell us about the platforms’ algorithms and intentions? Join Taylor for the inside story on his blank-slate social experiment and how the content you (and your customers) see is being manipulated.

How do you create products, services and experiences customers want to tell the world about? Emma Hollins will show you when you join her experiential breakout session.

Join her for The Alchemy of Experience Design: Turning Customer Insight into Memorable Moments to Build Trusted Brands and discover how to understand your customers, then turn those insights into compelling value propositions, memorable moments, and a brand people love and trust.

Taylor and Hollins are the latest additions to SOS24’s program of practical breakout sessions on Day One. Check out their choose-your-own-adventure program and start planning the sessions you want on your must-see list.

Details
When: 27 & 28 August 2024
Where: Optus Stadium Perth
Tickets: www.stateofsocial.com/tickets/