Latest Gatecrasher campaign encourages winter exploration on Wadjemup / Rottnest Island
Wadjemup / Rottnest Island is the quintessential summer beach experience for many West Australians, but is often less known or explored as a winter destination.
Working closely with the Rottnest Island Authority’s team, Gatecrasher set about developing a new seasonal campaign designed to stimulate demand and interest for visitors who crave adventure and the solace of nature.
Tony Scampoli, Managing Director of Gatecrasher, said: “We set out to position the island as an amazing holiday and leisure destination and grow awareness of the island’s status as a Class A Reserve of national significance. We wanted to showcase the unique seasonal experience Wadjemup / Rottnest Island has to offer and to embrace the wonder of winter.”
Hamish Beck, Rottnest Island Authority Chair, said: “This new campaign is an invitation to experience winter on Wadjemup / Rottnest Island and promotes it as a year-round destination, focusing on the rewards of nature and cultural heritage.”
Credits
Client: Rottnest Island Authority
Director Marketing & Events: Brooke Gregory
Marketing Manager: Elissa Cuss and Andjelka Jankovic
Digital Engagement Manager: Ashlee Ayres
Agency: Gatecrasher
Senior Account Director: Magda Wood
Account Manager: Sara Cunningham
Creative Partners: Adam Barker & Lori Canalini
Senior Art Director: Henry Billington & Dan Triscari
Managing Director: Tony Scampoli
Production & Crew
Production Company: Stir Fry Content
Director / Photographer: Allan Myles
Producer: Elsie Shaw
DOP / Grade: Elliot Nieves
1st AC: Paolo Feliciano
Sound Recording: Ben OHayon
Equipment: Cinemachine
Drone: Rob Weitz
Stills: Jackson Heeley
Socials: Felix Emtefall
Edit: Toby Bajrovic
Assembly: Ben Wright
Sound Design: Anouk Ratnawibhushana
Production Coordinator: Jess Seinor
