kwpx&partners’ new campaign for boutique baggage brand Jack Stillman is sew cool

kwpx&partners has created a new press, outdoor and POS campaign for international (and Freo based) boutique baggage brand, Jack Stillman.

The agency has been working with Jack Stillman since 2022, when it helped the growing business develop its brand and go to market with a capital-raising campaign.

The Jack Stillman has a bricks-and-mortar store in Fremantle, but currently around 90% of sales are online with Australia, Canada, the US and Europe providing the demand.

“We resonate with customers around the world because we’re an antidote to disposable culture. The packaging our bags arrive in is sturdier than most of the crap on the market. Our bags are crafted with 16oz waxed canvas, hand polished leather and solid brass fixtures,” said Jarrod Stillman, Founder of Jack Stillman. “There’s a lifetime guarantee, but you’ll never use it.”

The latest campaign is a celebration of craftsmanship and longevity, positioning the bags as items that become part of your story.

“The bags were shot by WA & Glasgow-based photographer, Allan Myles. Every word of the type, and the logos, were embroidered on canvas, then shot by local photographer, Shaun Atherstone. So last minute copy changes were definitely not an option,” said ECD/Art, Bryan Dennis.

The campaign is currently running as full-page press, outdoor and POS.

Credits
Executive Creative Director/Copy: Dav Tabeshfar
Executive Creative Director/Art: Bryan Dennis
Client: Jarrod Stillman
Project Manager: Carol-Ann Cronin
Business Director: Dru Mincher
Photographer: Allan Myles
Photographer: Shaun Atherstone
Embroidery: Tahna at Sew Onto It
Media Manager: Jaimee Shurdington