Kleenheat extends their new ‘Are you thinking about gas?’ brand campaign via The Brand Agency
Following on from the successful launch of Kleenheat’s latest brand campaign, new creative via The Brand Agency has been released into market. It’s a move that forms a key part in the communications strategy to ensure the campaign remains fresh in the target audience’s mind, whilst adding to the ‘not thinking about gas’ scenarios designed to capture attention and resonate with different audience segments.
The campaign is running across TV, online video, radio, OOH, digital and social, taking advantage of media environments and contextual placements to really connect with Western Australians.
Carolyn Mooney, Business Director at The Brand Agency said: “The beauty of this brand world is there are a plethora of ‘not thinking about gas’ scenarios, and Kleenheat lean into this beautifully connecting with moments that occur in everyday life, albeit amplified to draw out the comedic value. It’s this entertaining aspect of the Kleenheat brand that makes this campaign sing.”
Executive Creative Director of The Brand Agency, Dean Hunt said: “A consistent idea that twists and turns in different mediums. It’s great to see this campaign rolling out and gathering market momentum with such a range of fun creative. Thanks to all involved”.
Debra Packer, Campaign Marketing Manager at Kleenheat said: “It was important for us to show different, relatable situations where people realistically aren’t thinking about gas. We understand we’re not an vital part of people’s lives, but when you need us we’re there to quickly resolve your query so you can get back to living your best life. We had a lot of fun creating this campaign and finding situations that resonate with our audience.”
LISTEN TO THE PODCAST ‘GAS MONTHLY
VIEW THE FORTUNE TELLER DIGITAL FILM
VIEW THE SUPPLIES DIGITAL FILM
Client: Kleenheat
Marketing Manager: Sasha Anderson
Campaign Marketing Manager: Debra Packer
Executive Creative Director: Dean Hunt
Senior Art Director: Neil Martin
Senior Copywriters: Dave Wilson, Chris Swift
Strategy: Emily Coleman
Business Director: Carolyn Mooney
Account Director: Darcy White, Grace Oei
Senior Account Manager: Reyne Thomson
Head of Media and Analytics: Angela Naaykens
Media Planner/Buyer: Tom Trefry
Producer (King Street): Caitlin Jacobs
Production Company: Sandbox
Director: Richard Vilensky
Executive Producer: Jenny Crabb
Producer: Maria Elena Amatulli
Production Manager: Dumi Mashinini
DOP: Mick McDermott
Offline Editor: Denzil Heerger
Online/Grade: Jaemie Manners
Sound: Cue Sound
Engineer: Nick Gallagher
Music composition: Mike Fragomeni
1 Comment
Well done Carolyn