Kitchen Warehouse encourages all Christmas shoppers to Gift Thoughtfully, via The Brand Agency’s first campaign for the client

Kitchen Warehouse has launched its first work with The Brand Agency – a Christmas campaign encouraging people to ‘Gift Thoughtfully’.

The new Brand Agency campaign calls for people to stay clear of clichéd present-choices. No more candles for Mum, no more socks and jocks for Dad and no more foot massagers for Nan. After all, there’s no better feeling than receiving a thoughtful gift.

With knowledgeable in-store teams and a new online ‘Thoughtful Gifting’ tool, Kitchen Warehouse is stepping up to help provide thoughtful gifting inspiration and ideas.

Simon Lamplough, Chief Customer Officer, Kitchen Warehouse, said: “Needing a re-think of our Christmas campaign, we turned to The Brand Agency for help. We decided to leverage the existing gifting expertise within the Kitchen Warehouse store teams, and turn that into a call to shoppers to put more thought into their gift buying this year.”

Dean Hunt, Executive Creative Director, The Brand Agency, said: “Australians waste around $400 million each year on unwanted Christmas gifts. With this Christmas campaign for Australia’s #1 kitchenware retailer, we encourage people to think beyond the obvious and instead choose a more thoughtful gifting strategy. Socks? We can do better. And if my kids are reading this… Click here.”

The campaign is delivered via a range of outdoor, radio, social, digital advertising, in-store POS and an online ‘Thoughtful Gift Finder’ tool.

Credits
Client: Kitchen Warehouse
Chief Customer Officer: Simon Lamplough
Head of CRM & Loyalty: Justine Murphy
Marketing and Experience Manager: Carly Jellyman
Head of eCommerce: Kellie Mitchell
Senior Copywriter: Sarah Hill
Social Media Manager: Jordan Robinson
Production Manager & Stylist: Jo-Anne Pabst
Videographer & Photographer: Daniel Pasqualini
UX & Design Manager: Moi Villanueva
CRM Operations Manager: Michelle Arrienda
Marketing Assistant: Shenaye Northam

Agency: The Brand Agency
Executive Creative Director: Dean Hunt
Art Director: Andrew Allingham
Copywriters: Gordon Haynes and Dave Wilson
Head of Design: Dan Agostino
Designers: George Cooke, Marcie Greenall, Elly Litton and Carly Groves
Finished Artists: Julian Farnan, Paul Connelly, Nicola Commons and Chris Markle
Head of Brand Strategy: Hannah Muirhead
Business Director: Lauren Pemberton
Senior Account Manager: Glenda Lau
Head of Media & Analytics: Angela Naaykens
Media Coordinator: Emma Hawkins