Kitchen Warehouse and The Brand Agency present ‘Kitchen Warehouse Mother’s Day Eve’

As an extension of their ‘Proudly Supporting Brekkies’ Mother’s Day campaign with The Brand Agency, Kitchen Warehouse presented ‘Mother’s Day Eve’ at Kitchen Warehouse stores across Australia.

‘Mother’s Day Eve’ gave partners, kids and anyone else needing last-minute Mother’s Day gifting ideas the chance to come in store for advice and support. There were brekkie-making demonstrations offering a practice run to help get brekkie in bed right, pampering sessions, glasses of bubbles for any Mums who wandered into stores, and complimentary gift wrapping for those in a rush. And an array of food and drink to keep the crowds well-fed and watered as they shopped.

The events were promoted via radio, office media and owned channels.

Simon Lamplough, Chief Customer Officer, Kitchen Warehouse, said: “We know that not everyone is as planned as they should be for Mother’s Day. And just like Christmas Eve, we believed there was an opportunity for us to step in and support last-minute shoppers. Results were fantastic, with stores seeing sales uplifts up to 91%. ‘Mother’s Day Eve’ warrants a permanent fixture on our retail calendar.”

Dean Hunt, Executive Creative Director, The Brand Agency, said: “We introduced the Mother’s Day Eve idea to give mums an extra break, kids: brekkie-making skills and gift ideas, and to get customers through the doors for Kitchen Warehouse. It’s a win-win-win idea that we look forward to developing and growing every Mother’s Day Eve.”

Credits
Client: Kitchen Warehouse
Chief Customer Officer: Simon Lamplough
Head of CRM & Loyalty: Justine Murphy
Head of Marketing and Events: Carly Jellyman
Senior Copywriter: Sarah Hill
UX & Design Manager: Moi Villanueva
CRM Operations Manager: Michelle Arrienda
Marketing Assistant: Shenaye Northam, Emma Foreman
Agency: The Brand Agency
Executive Creative Director: Dean Hunt
Creative Director: Steve Straw
Art Director: Jessica Sutton
Copywriter: Blanche McKie
Head of Design: Dan Agostino
Designer: Mindy Lee
Finished Artists: Julian Farnan, Nicola Commons, Christopher Markle
Head of Brand Strategy: Hannah Muirhead
Business Director: Lauren Pemberton, Adrienne Devine
Account Director: Glenda Lau
Head of Media & Analytics: Angela Naaykens
Media Strategy Director: Kate Parker
Media Coordinator: Emma Hawkins