Kirsty O’Connell appointed Head of Digital Marketing, as equNorth team continues to grow

equ has appointed Kirsty O’Connell as its new Head of Digital Marketing for equNorth. O’Connell joined the business earlier this year as Senior Account Director and has since played an integral role in elevating strategic work across several key accounts, as well as contributing significantly to the launch of the new equNorth brand.

With a strong background in full-funnel marketing, e-commerce, product development, and having led cross-disciplinary teams at major brands in the UK, she brings her additional expertise to her new appointment.

“I’m excited to step into this role and help drive equNorth’s next phase of growth, delivering on our ambitious plans and positioning equNorth as the go-to partner for brands looking to succeed in a rapidly evolving digital landscape. In particular, I am most looking forward to delivering strategic impact for our clients, by further building on our capabilities, blending performance, creativity and technology,” said O’Connell

O’Connell’s appointment marks an exciting milestone for equNorth, with additional hires in the coming weeks to grow capacity and capabilities in SEO, AI search and WordPress and e-commerce development.