For over a decade 41 King Street in the heart of Perth city was known as the home of luxury fashion house Chanel. But now, two months after the premium brand’s relocation left the building deserted, it has become a homage to Mr Brainwash – one of the most dynamic and provocative identities on the international art scene.
The eye-popping façade installation is a nod to an Australian-first exhibition of the works of the global street-art-meets-pop-art phenomenon which has opened in Perth.
The graffiti-style Perth Is Beautiful text over the doorway is the name of the blockbuster show which boasts sculptures, neon artworks and canvases from the Los Angeles-based artist who has 1.1m followers on Instagram and the Obamas, Beckhams, Kardashians and Madonna among his fans.
Its centrepiece is an exclusive Mr Brainwash 55cm x 76cm silkscreen on paper artwork depicting two youngsters on a spray-painted park bench looking across the Swan River to the iconic Perth skyline.
Mr. Brainwash says he hopes Perth Is Beautiful will prompt Western Australians to see their capital city – and life – with fresh eyes.
“I hope they will look at life through the eyes of their inner child and look at their cherished city as if it was for the first time, re-discovering it with excitement,” he said.
The ‘brainwashing’ of number 41 is already giving new life to heritage-listed King Street with fashionistas and those with an eye for the cool and unique heading to the building for their own ‘Instaworthy’ moment.
Perth Is Beautiful runs until 19 September at Gullotti Galleries, 28 Napoleon Street, Cottesloe.