Kailis Jewellery launches national brand campaign via Rhythm
Rhythm and Rhythm Films has released a new national campaign for iconic brand, Kailis Jewellery.
RISE is the new, national brand campaign created and produced by Rhythm for Kailis Jewellery. It honours the legacy of Kailis and is inspired by the mythical archetype of the muse, bringing a sense of luxury, independence and optimism for the brand’s 2022/23 season.
Eithne Healy, Marketing Manager at Kailis Jewellery, says: “It was a pleasure to work with Rhythm and the team they assembled to create our RISE campaign. A talented group of wonderful Western Australian creatives. They listened, pushed boundaries, and did an outstanding job of capturing the magic of Kailis and Western Australia. We are so proud of this campaign; it was thrilling to be a part of this project.”
Laura Morano, Rhythm’s Senior Account Director, said: “there are many stories that Kailis can tell. The rich family history. The craftsmanship of each piece of jewellery embracing natural beauty and individuality. The empowerment felt when wearing a Kailis piece. We are excited to bring these stories to life, and being able to develop and shoot the entire campaign in WA was particularly special to us.”
The campaign was shot in WA’s Great Southern region, featuring model Aude Mangharam from Vivien’s Models, with the majesty and wildness of Greens Pool and Elephant Rocks a perfect backdrop. Much like this setting, the campaign copy and ethos draws on the poetry of nature: Pearls, silken against skin. Made by nature. As you were made.
The integrated campaign launched 16th September across Australia, Oceania and Fiji in cinemas, online, POS, print ads & collateral.
Credits
Client: Kailis Jewellery
General Manager: Tanya Tindall
Marketing Manager: Eithne Healy
Marketing Coordinator: Alannah Briggs
Digital Coordinator: Anika Staffa
Agency: Rhythm
Senior Account Director: Laura Morano
Creative Director / Art Director: Stef Langton
Creative Lead / Senior Copywriter: Gordon Haynes
Production Company: Rhythm Films
Creative Director / Director / Editor: Adam Rule
Photographer: Jason Capobianco
Executive Producer: Candice Shields
DOP / Drone Operator: Justin Griffiths
1AC: Bri Trinidad
2nd Unit Underwater DOP: Rick Rifici
2nd Unit Underwater 1AC: Dan Stone
1st Assist: Michael Tagliatia
Digi Op: Shannon Stewart
Hair & Makeup: Francesca Poggi @ Vivien’s Creative
Stylist: Marcia Ball
Model: Aude Mangharam @ Vivien’s Models
Production Coord: Joe Wilkie
Retouching: Pat Wheeler
Colorist: Caitlan O’Connor
Music Composition: Andrew Wright @ Forest Studio
Sound Mix: Justin Braine
Rhythm Films would like to thank Raz Rentals, Cinemachine & St John Ambulance.
16 Comments
WOW. Actual substance, zero naff. Stunning, evocative, captivating. Luxury brands take note … Brilliantly done, Rhythm!
Absolutely beautiful campaign. Flawless! It’s also so nice to see a campaign completed end-to-end in WA – WA agency, production and post-production, and of course the stunning WA locations.
I’m pretty sure this campaign marks the return of this iconic brand back to WA ad land from a Melbourne agency. So well done a win for WA too. Must also say well done for the exceptionally strong branding on the outdoor/press. That works so well.
Nice. But feels a lot like last year’s campaign shot by the sea. With a couple of underwater shots thrown in.
Was a pleasure to work on this. Well done Rhythm peeps!
Lovely use of my nocturne!
I keep seeing those words NATIONAL BRAND CAMPAIGN.
Looking good.
This is absolutely divine – well done!
Superb job Rhythm team and great to see all WA campaign!! Evocative, nuanced, captures creative mystery – wow!!
Yes indeed Chopin… It should be ‘arranged & composed’. Was such a great job to do, amazing team and nothing beats being trusted to get to work and play your trade!
Can’t we make this the WA Tourism campaign?
totally!
Nice work team, was great to be a part of this one.
Well done team WA! It looks stunning and modern!
A great job all round. But then , what would you expect from such a talented team!
Great presentation . Well done Ads