Juicebox elevates Rhett Ardon to Digital Strategy Director

Leading digital agency, Juicebox has promoted Rhett Ardon to Digital Strategy Director. With a sharp focus on the evolving digital landscape, Ardon’s leadership will play a crucial role in ensuring Juicebox remains at the forefront of innovation, guiding brands through the rapid changes in digital marketing, SEO, and AI-driven workflows.

Ardon’s experience spans multiple facets of digital strategy, from search engine optimisation and paid advertising to advanced CRM solutions. His recent efforts in integrating AI-powered tools into digital workflows highlight his commitment to staying ahead of industry trends.

“AI is revolutionising how we approach digital strategy. It’s not a threat; it’s an opportunity to unlock efficiency and value,” said Ardon.

With Juicebox’s HubSpot Gold Partner status, Ardon is dedicated to maximising CRM capabilities, ensuring clients benefit from seamless data integration and optimised customer engagement strategies. He believes that CRM systems are the backbone of modern marketing, providing businesses with the tools to connect channels, analyse data, and execute informed decisions.

“Digital strategy is more than just understanding trends—it’s about connecting the dots between technology, data, and human behaviour to create impactful marketing solutions,” Ardon said. “At Juicebox, we are committed to ensuring our clients thrive in an increasingly complex digital environment.”

Ardon’s academic background, including a Bachelor of Commerce and a Master’s in Marketing from Curtin University, has provided him with the analytical skills and strategic mindset necessary to lead in this space. His decision to take a generalist approach—encompassing a broad spectrum of digital disciplines rather than specialising in a single area—has enabled him to effectively unify diverse teams and deliver holistic digital strategies.

As Digital Strategy Director, Ardon’s focus will be on strengthening Juicebox’s capabilities in digital marketing, leveraging AI advancements, and refining CRM-driven solutions. His leadership will ensure that Juicebox remains a trusted partner for brands looking to navigate the fast-paced digital world.

“We are excited to see Rhett take on this new role and continue to drive innovation at Juicebox,” said Chris Nelson, Managing Director. “His expertise and forward-thinking approach will be instrumental in shaping the future of our agency and delivering outstanding results for our clients.”