Juicebox adds Pete Sampson as Creative Director

Juicebox has appointed Pete Sampson as their new Creative Director. With over two decades of experience working with top-tier brands like Gucci, Red Bull, Stella McCartney, and Arc’teryx, Sampson will provide creative leadership in the development of human-centred digital experiences that foster deeper engagement between people and brands.

Sampson’s 20 years in London’s world-class creative industry have seen him lead digital projects for global brands like Gucci and Red Bull, working for various agencies in numerous roles that span strategy, experience design, and technology. His recent leadership roles at global agencies Somo Global and CI&T saw him deliver brand experience strategies and scalable digital platforms that merge creativity with business growth. A recent notable achievement was the delivery of a major transformation project delivered for Metis, evolving a B2B industry focused electrical contractor into a mainstream UK consumer brand delivering home electrification solutions.

“At Juicebox, we deliver digital products and experiences that are purpose-designed and built to create more meaningful connections between brands and their audiences – at scale,” said Joel Pember, Brand Director & Co-Founder. “Pete’s multidisciplinary experience spanning both creative and technical disciplines will ensure that Juicebox delivers solutions that create more thoughtful relationships between our clients and their audiences.”

Sampson’s unique expertise will be invaluable in pushing our team and clients alike towards world-class creative ideas, forward-thinking experience design and technical innovation to serve our point of view; that our digital world should be more human.

“Juicebox is uniquely positioned to deliver exceptional digital experiences, with its talented experts across strategy, design, tech, and growth. I’m excited to connect the dots between the teams with a fresh international perspective, and inspire a culture of curiosity, collaboration and creativity,” added Sampson.