Jesters pie receives Apostolic Blessing from Pope Francis in new campaign via Meerkats, Perth

In an effort to prove that their new pie, Meatballius Maximus, is truly authentically Italian, Jesters and Perth agency Meerkats decided to see if it would pass the ultimate test – being blessed by the Most Holy Father himself.

After much research, several meetings and a few prayers, they are proud to announce that Meatballius Maximus has indeed received an Apostolic Blessing from the Vatican.

Blessed items cannot be sold, but Jesters can, however sell you a regular Meatballius Maximus, which is exactly the same (authentic Italian meatballs with traditional napolitana sauce, garlic, basil, mornay sauce and tasty melted cheese, wrapped in Jesters’ famous flaky pastry), except much fresher.

Says Rikki Burns, CD of Meerkats, “We’re always looking for creative ways to help our clients stand out. It was kind of the Pope to give us a hand.”

Jesters: Gavin Suiter
Business Partnerships: Reyne Thomson, Hayden Garrard
Creatives: Maya Halilovic, Luke Williams, Josh Edge, Chris Hyland, Rikki Burns
CCO: Martin Beecroft
Production: Danny Coleman